“Maximum meaning, minimum means.” Abram Games served as Britain’s official war-poster artist in the 1940s, compressing a whole message into a single image a soldier could read at a glance. He kept that discipline for civilian life too, designing the emblem for the 1951 Festival of Britain and the BBC’s first on-screen symbol, each one an idea pared to its fewest possible marks.
**AS Colour 5082 “Faded Bone” — Oversized Tee (Cream finish).** 100% carded cotton, heavyweight 240 gsm, garment-dyed — each tee fades a little differently, so no two are identical. Oversized, boxy relaxed fit, dropped shoulders, wide twin-stitched ribbed neck, side-seamed, pre-shrunk (size down for a less roomy look). Care: machine wash cold inside-out with like colors, do NOT bleach, do NOT tumble dry (line dry in the shade to protect the garment dye), cool iron inside-out (never iron the print).







