“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.” Dieter Rams refined this ethic across his decades leading design at Braun, distilling it into his “less, but better” creed and his ten principles for good design. He judged every object by the actual life it entered: a radio or a shelf earned its place only by serving the person who lived with it.
**AS Colour 5082 “Faded Bone” — Oversized Tee (Cream finish).** 100% carded cotton, heavyweight 240 gsm, garment-dyed — each tee fades a little differently, so no two are identical. Oversized, boxy relaxed fit, dropped shoulders, wide twin-stitched ribbed neck, side-seamed, pre-shrunk (size down for a less roomy look). Care: machine wash cold inside-out with like colors, do NOT bleach, do NOT tumble dry (line dry in the shade to protect the garment dye), cool iron inside-out (never iron the print).







