‘Simplicity is not the absence of clutter; that’s a consequence of simplicity.’

“Simplicity is not the absence of clutter; that’s a consequence of simplicity.” Jony Ive spent the 2000s at Apple pushing products toward the fewest possible parts. He understood a thing so completely that everything inessential fell away: the click wheel that ran the whole iPod, the MacBook case milled from a single block of aluminum so no seam or screw showed.

**Bella+Canvas 3483 — Muscle Tank (Black only for now, Color finish).** A white option isn’t available from our printer at the moment — we’ll add it the moment it is. 100% combed & ring-spun cotton, 4.2 oz, 30 singles. Unisex muscle fit, crew neck, cut-off sleeves, wide armholes, side-seamed, pre-shrunk. Care: machine wash cold with like colors, tumble dry low, no bleach, cool iron inside-out (never iron the print).